The Live What You Love book series was a source of inspiration for this brand’s new product line that was launched at the New York International Gift Fair® in 2010.
Creative and brand development included colorful designs with a hand-made appeal as an extension of the author’s optimistic stories of full-filling their dreams.
The founder’s geographical roots were from two vastly different regions — Vermont (USA) and the Caribbean (BVI). They wanted to incorporate these locales together as a reflection of their personal foundation that lead them to their purpose-driven brand message of living a life you love and following your dreams.
The creative process began by understanding the landscape of these regions and developing custom illustrations and color palettes to capture the feeling of how this brand could be defined visually.
Live What You Love was rooted in making people feel good through uplifting messaging. A cheerful color palette became an integral part the story to support this brand.
Part of the design process was dedicated to selecting a distinctive color palette and working with printers to ensure the brand’s colors were accurate throughout the full line of products.
Branded colors, friendly hand-written typography, and artful illustrations became highly recognizable for B2B and B2C sales — further supporting the company’s foundation to ‘Live What You Love’.
Custom hand-made block prints were created with a touchable and artistic appeal to support the authenticity of the founder’s brand story.
Within one year, we expanded the gift line to 336 greeting cards, bound journals, pocket notebooks, notecards, gift boxes, gift enclosures, magnets, and wall art.
Leading ideas from concept to market, we developed multiple products within the Live What You Love brand.
Project management included developing and implementing branding and new product designs, sourcing, collaborating with vendors, as well as the procurement and design of marketing assets.
“Denise put her heart into our business dream. Live What You Love is a story of passion, commitment, and integrity — Denise’s work embodies these same qualities. Beyond aesthetics, Denise’s openness to collaborate, flexibility in responding to challenges, and meticulous attention to detail were essential to the launch of Live What You Love.”