The rebuilding of Blanchards’ digital marketing profile was an opportunity to connect a global audience of world travelers and foodies, alike, to their iconic Caribbean restaurants rooted in a colorful history.
We successfully grew viewership through a stronger and more engaged online presence across various platforms and a new, mobile responsive website.
The top objective of the site was to strengthen the brand experience and increase rankings from a previously outdated site.
In addition, the re-developed site would need to encompass multiple businesses under a singular Blanchards brand including two restaurants, a non-profit foundation, and a new entity for private events and weddings.
The final goal was to honor the history of this iconic Caribbean landmark as well as the owner’s entrepreneurial success.
These objectives were implemented through facilitation of creative strategies and collaboration with the the owners and web developers.
“We’ve worked with Denise for over a decade. There is a sense of integrity with everything she does both as a professional and person. It’s refreshing to work with someone that can be decisive and creatively open at the same time.
I know that for each collaboration we do, the process will be well organized and outcome will be excellent.”
— Bob and Melinda Blanchard, owners/Blanchards Restaurant
Blanchards’ brand encompasses an exceptional guest experience, culinary excellence, and a breathtaking tropical setting.
Digital marketing was expanded to various social platforms to connect with guests near and far.
Engagement was created through authenticity, inviting guests to share their experiences which has resulted in increased organic rankings and award-winning recognition.
Learn more > Blanchards Beach Shack