The transformative idea to promote positive feedback in the workplace using a mobile platform was the creative innovation of founder, Allie Capeless. The concept of a ‘high-five’ would evoke the feeling of doing good with a simple digital ‘gesture’.
DC Creative Studio was asked to develop a brand identity system including logo, app icon, branding guidelines, and marketing collateral to promote the new startup which successfully launched in the heart of downtown Chicago.
Being an integral part of the team from the onset allowed time to creatively develop many ideas. The process began by understanding the company’s vision and the landscape for mobile platforms.
High Five Movement would be action-oriented, friendly, easy to use, eye-catching, and functional — all with the foundation of a positive ‘high five’ gesture.
In addition to the branding and logo design, promotional materials were needed for the launch including postcards, posters, environmental graphics, and branded imagery for social media and presentations.
“I absolutely love the branding created. I couldn’t imagine having gone through this process with anyone else.”