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Branding

Your brand identity amplifies your purpose — it suggests a unique feeling and message (much like a fingerprint).

A brand’s success begins at the root of your business and our design process starts with this foundation. Through research, positioning, and assessment, we develop compelling branding and creative strategies that strengthen connections with the people who matter most — your clients, customers, and community.

case study : coffee cowboy

case study : coffee cowboy

Telluride’s iconic Coffee Cowboy was once an old horse trailer converted into an outdoor coffee shop. The goal of the logo design was to preserve it’s historic ‘cowboy’ aesthetic while adding a modern twist.

Learn more about the design process > Coffee Cowboy

CASE STUDY : BLANHARDS BEACH SHACK

CASE STUDY : BLANHARDS BEACH SHACK

Blanchards Beach Shack is an iconic restaurant located on the island of Anguilla. To strengthen the authentic appeal, custom illustrations and handmade graphics were developed for the branding of this seaside restaurant.

Learn more about this project > Blanchards Beach Shack

CASE STUDY : ANN CLARK

CASE STUDY : ANN CLARK

This Vermont-based company was at a pivotal stage of growth when I joined the team at the Creative Director. The new brand would better reflect what Ann Clark had always been — a company that believes in tradition.

Learn more about the design process > Ann Clark

case study : j.g. early

case study : j.g. early

The fine craftsmanship of J.G. Early is a staple on Martha’s Vineyard for custom-built homes. The new owners wanted their brand to foster the integrity of this legacy while reflecting a modern quality.

Learn more about this project > J. G. Early

case study : high five movement

case study : high five movement

A simple ‘high five’ gesture sparked a movement for this Chicago-based startup company with a goal of rewarding good service through a new mobile app.

Learn more about the project > High Five Movement

CASE STUDY : TELLURIDE TRUFFLE

CASE STUDY : TELLURIDE TRUFFLE

Owner, Patty Denny, made her dreams come true when she founded Telluride Truffle with her handmade ‘mountain peak’ shaped gourmet chocolates.

My creative work involved expanding the brand story to showcase the artful designs as a touchable experience, revealing an intimate focus on the chocolates, rather than the packaging.

The updated brand was completed by balancing the bold packaging with an elegantly soft focus which was applied to a new brochure, stationary system, print advertisements, environmental graphics, displays, and website.

CASE STUDY : LIVE WHAT YOU LOVE

CASE STUDY : LIVE WHAT YOU LOVE

Branded colors, friendly hand-written typography, and artful illustrations became highly recognizable for B2B and B2C sales — further supporting the company’s foundation to ‘Live What You Love’.

Lear more about this inspirational brand story > Live What You Love